Dr. Micaela Herndon is a business and brand strategist who helps entrepreneurs monetize their influence and brand authority with magnetic video visibility by simply being themselves. After spending nearly a decade working in business and educational development for multimillion-dollar institutions and startups, Micaela knows how authenticity and expertise drive conversion, 5-figure launches, and sold-out events—and it’s not following the social media algorithm. It’s about connecting with clients on a human level and building rapport that speaks to the transformation clients desire to see in their lives.